Entrada

A New Zealand company selling entrance canopies, pre-engineered in aluminium as kitsets.

Deliverables

Industry: Engineering
Categories: Brand development Documents

Entrada is a new New Zealand company selling pre-engineered aluminium canopies for building entrances, supplied as a kitset and ordered by size. The category sat between cheap kits with no engineering and custom fabrication that starts from a drawing every time. The mark had to hold as a single colour, etched on a 15 mm product plate.

Entrada sells direct and stands on its own in public, so its documents do the selling. The brief asked for a brand that speaks plainly to builders and exactly to architects.

The third and fourth logo rounds didn't hold. The feedback was specific: nothing curved, nothing abstract, nothing a stock canopy image could have produced. So the next round went back to the product and drew three marks from the Equinox drawings and site photos. All three reviewers chose the canopy profile. More than 25 isometric studies then went through a small-size check at a 30 mm lockup, and anything that leaned on a thin gap closed up.

Repeating one canopy plane three times on the Equinox isometric grid gave the mark: a canopy seen from below and an E at once. It is three solid pieces in one colour, and it stays open when engraved on a 15 mm plate. Brand guidelines v1.0 and the logo pack went up on a private brand hub on 23 September 2026.

The 14-page brand hub holds them, with downloads, a cover designer and colour swatches you can copy.

We designed the identity: the logo, colour and type, brand guidelines and a logo pack. Mockups put it on a delivery truck, an engraved product plate and hi-vis.

We also built the 14-page brand hub, a document builder and the private portal where Entrada reviews the work. The builder sets A4 covers for cost plans, data sheets, proposals and reports. Entrada's team chooses the document, enters the title and exports a print or digital PDF, front and back, with the office details drawn from the brand file.

Entrada sells direct and stands on its own in public, so its documents do the selling. The brief asked for a brand that speaks plainly to builders and exactly to architects.

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